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why us

The experts at Amarocks Group have many decades of collective experience working with successful organizations in both the public and private sector developing and delivering high impact programs that have allowed our clients to experience progressive, positive improvement in the performance of their key people. Our experience is extensive and international.

Amarocks Group uses this experience to effectively convert theory into practical actions and strategies that generate ever increasing levels of effectiveness and continuously improving results. Whether you are entering the job market, seeking a new position, looking to strengthen your performance to earn promotions, improve your sales results, hire more effectively, increase the effectiveness of communication between team members and departments or lead your organization to new levels of achievement, we have the expertise to address your objectives.

To further enhance this learning experience we have structured a family of websites into a unique learning community that can deliver an extensive curriculum of training programs and customized solutions both in person and over the internet without the need for special software and/or high speed internet connections. This means that we can make this knowledge and expertise available, in some cases,at a fraction of the cost of traditional methodologies.





Remember - Our Soft Skills courses:

  • Contain 3 to 120 contact hours of solid content with workbook, practical eExercises and case studies
  • Are truly student-centered courses designed for ease of use and comprehension
  • Recognized by many Organizations, International Institutions and Associations
  • Provide a "Certificate of Completion" after each course completion
  • Provides International Institute Accredited “Specialist, Co-Ordinator, Professional and Pro-Diploma Certification
  • Come with Exclusive Access to weekly/monthly "Softskills IN Real Life Series"* Webinar and/or Face-to-Face workshop*
  • Blended Learning options
  • Come with Exclusive Access to "Continuous Learning and Growing Career Path" program
  • Come with 1-to-1 mentoring if requested*
  • Come with Access to International Affiliated Partner Accredited Programs and global networking
  • Come with 24/7SMFSA - Social Media Facilitator Support Availability
  • Come with Mobile Access to course case studies and/or scenarios**


The evolving technology of the Internet has made it feasible to deliver business educational material and distance education.

Some of the benefits of Internet-based courses to the student include:

  • Flexibility to pursue business education at your convenience
  • More time to more thoughtfully compose contributions to discussions groups
  • Ability to interact with a worldwide range of students
  • Elimination of travel costs and inconvenience
  • Wider range of opinions and views shared


Meet some of our Experts and partial list of organizations our experts have trained/consulted via Online and/or Face2Face.

Name Profile
Mark Harris

Creator of the “Career Dynamics” program, Mark has worked as a management consultant developing and delivering high performance management and leadership training programs for the past 12 years. Companies that have utilized Mark’s expertise include Regal Greeting and Gifts, The Cornerstone Group, Polywheels, Logos, Boeing (Toronto), Edward Jones, The Toronto Board of Trade, The City of Brampton, Intercontinental Hotels, Sheridan College, The Brampton Board of Trade, Mentor College, Cipriano Training and Development, the Peel District School Board and the Dufferin-Peel Catholic District School Board, the Lebanon County School Corporation, Washington-Westfield School District and more.

Mark also served as Executive Director of Cairngorm Career Development Corporation, a national non-profit organization that worked with Boards of Education, teachers and students developing stronger relationships between the business communities and their student populations while giving students practical training in behaviour and attitude as it applies to their future career and education choices. Mark has also served as a Consulting Director 20/20 Inner Vision Inc., a United States 501c3 charitable corporation dedicated to increasing graduation rates in high schools.

Mark began his career as a financial consultant with Select Financial Services. He rose to the position of Vice President, Tax Shelters before accepting a partnership with The Davis Financial Group where he also served as Vice President, Mutual Funds in a strategic alliance with E.A. Manning Ltd. Mark ultimately accepted the position of president with the venture capital firm Alan Johannes Corporation where he remained until beginning his consulting practice.

Bob Peter

Robert B. Peter II is a culture advisor and coach. He helps leaders and their teams at all levels within organizations improve their own personal effectiveness while building great places to work and grow. This focus on creating and developing a strong workplace culture improves relationships, increases engagement and drives business results.

Bob has enjoyed a successful career accumulating over 15 years of human resource, training and coaching experience in a variety of industries. He earned a B.S. Degree in Economics and completed graduate Human Resource Development work at St. John Fisher College. Bob has been certified as a professional values, behaviors and motivations analyst as well as a competency model integration advisor.

He has had articles published in New York State Society for Human Resource Management’s Review, the Rochester Business Journal as well as a number of professional association newsletters. He has spoken to national audiences through the New York State Credit Union League, NYSSHRM, Insitute for Industrial Engineers and American Association for School Personnel Administrators.

Craig MacFarlane

Craig MaCraig MacFarlane is a superstar in the hearts and minds of anyone who has watched him take on one of life’s greatest blows - the total loss of his sight - and turn it into a tower of inspiration for the world to see. He is a charismatic communicator with a powerful message that has touched the hearts and minds of those who have been fortunate enough to listen to him. He not only talks the talk but walks the walk every day of his life. Craig has a wonderful family, his devoted wife Patti, and their four children, Dalton, Derek, Ashley and Morgan.

The victim of a tragic accident at the age of 2 which left him totally blind, Craig went on to become a world-class athlete winning over 100 gold medals in a variety of sports (the majority against sighted competition) including wrestling Internationally on behalf of his native Canada, downhill skiing, water skiing and track & field. As a downhill skier, Craig has been clocked at over 50 miles per hour. In golf, he's shot a score of 91 using a technique he calls muscle memory. He was the first blind person to water ski jump as a member of the prestigious Cypress Gardens Show.

Now, at the age of 47 Craig has had a profound impact on the lives of many prominent people such as Wayne Gretzky, Gordie Howe, Bobby Orr, the late Paul Newman, Mario Andretti, and Evander Holyfield along with numerous top corporate executives. NBC sports icon, Bob Costas, narrated a documentary on Craig’s amazing life including his childhood, sports accomplishments, music, and personal achievements titled, “A little dreaming goes a long, long way”. Craig travels extensively without the use of a guide dog or cane and has spoken at numerous corporate conferences and at three Republican National Conventions.

Several years ago, the book on Craig’s life was released, titled “Inner Vision”. The foreword was written by his long time friend the 41st President of the United States, George H. Bush. At the age of nineteen Craig moved from his native Canada to live with hockey hall of famer, Gordie Howe and his wife Colleen in the United States. Gordie was instrumental in shaping Craig’s career as an inspirational speaker.

Craig commitment to the financial services industry was demonstrated when he passed the Series 7 and Series 63 exams fifteen years ago. For the past eighteen years he has severed as an executive for the Edward Jones Company travelling extensively throughout the United States, Canada and Great Britain enhancing the Edward Jones Brand

J Ben Benjamin

J. Ben Benjamin has more than fifteen years of leadership in Processes Management, CRM, IT, Quality Assurances and, a proven track record in Business Process Management. He is professionally trained as a trainer.

Ben has Professional Certification in Business Process Management, CRM, Six Sigma, Internet Marketing, Business Analysis and Software Quality Engineering. He has been part of several teams that implemented multi million-dollar CRM/BPM projects from RFP, site visits, vendor selection, and implementation. Ben is a senior member of the ASQ (American Society for Quality). He is a senior member of the BPM Council Advisory Board and Head Trainer and Facilitator at BPM Council International.

Ben has experience in workflow development, New Product Development processes and has an intimate knowledge of Lean Six Sigma, TQM, BPI, CMM and Process re-engineering. He is an experienced leader with detailed expertise in Financial, Insurance, Telecommunications, Retail, Non-Profit and e-commerce to name a few. Ben lives and practices BPM every day. His years of experience have guided him in his development of an exclusive BPM/CRM framework which advances the state of the art of BPM/CRM and business performance. UnifiedBPM is the framework is used extensively throughout the program to develop business performance criteria.

Ben conducts Certification training with a hand picked group of senior executives from the Fortune 500 companies. They share years of experience and work in the trenches in Business Management. They know how to coach and communicate. They are men and women with a passion to share knowledge and mentor attendees through the learning journey.

Ben has personally Consulted/trained many leading organizations through Online-Ondemand and/or Face2Face on Business Process Management, Project Management, Business Analysis, Six Sigma, Customer Relationship Management, Quality Assurance, Soft Skills and many more subjects.

Michael G Hall

A goal oriented professional with Senior Leadership skills in the Mining Industry, Solid Electrical Engineering experience, PLC Programming, Project Management, Process Management and Sales and Territory Management experience, as well as, Aerospace and Military, ITAR and Controlled Goods experience. Consistently delivering strong results with a passion for excellence, possessing the ability to coach, train, motivate, mentor, troubleshoot, and problem solve, always meeting or exceeding performance expectations, and credited with having excellent interpersonal, organizational and communication skills.

His current position is within the mining industry as Territory Manager of Thor Global Enterprises Limited - Specializing In Mining Industry

Responsible for managing all business related to Aggregate Production, Mining, Ship Loading and General bulk Material Handling. Currently managing Ontario and New York.
Responsible for providing input to senior management on strategy and design direction.

Responsible for educating Project Managers and Continuous Improvement Managers on how our equipment can significantly reduce costs and improve operational reliability while improving product quality.

Organizations
  • Accenture
  • Al Nukaly Trading Co.
  • Applied Telemanagement Inc.
  • ATSIE Ð Associa?
  • CIBC
  • City of Norfolk
  • CSTva
  • EDS
  • Ernst & Young
  • Focus Integrated Business Solutions Lda
  • IPSOS Reid
  • JI Consultants
  • Kane-Mackay + Associates Ltd.
  • McCormick & Company, Inc
  • Netways Arabia
  • Paramid Consulting
  • Pillar Technology
  • Qualcomm
  • RBC
  • Resolve Corporation
  • Rogers Cable Inc.
  • Sobeys Inc.
  • Socal Ed
  • Standard & Poors
  • terra.com.br
  • The BPM Council
  • The Capital Group
  • Thibodeau Consulting
  • VERIZON COMMUNICATION
  • VERSOS
  • WAYPORT
  • Whetstone Inc.
  • Worldvision Canada
  • Stanbic IBTC
  • FirstBank
  • Chams Plc
  • I.T.R.M.I.M
  • Torquay Global Solutions
  • Equitorrial trust bank
  • Sanitasplc
  • MTN
  • NextZon
  • Vatican Consulting
  • Glo Mobile
  • StarComms
  • Velosi
  • ODESE Consulting
  • UpperLink Limited
  • Intercontinental Bank Plc
  • JK Michaels
  • Fidelity Bank Plc
  • Zenith Bank Plc
  • Horizon Offshore Nigeria Ltd
  • Growth partners
  • Manulife Financial
  • Clarica
  • Canadian Tire Acceptance
  • WSIB
  • Arbor Development
  • Corning Life Sciences
  • GEVA Theatre
  • Genesee Valley Federal Credit Union
  • Pennsylvania State Youth
  • Rochester City School District
  • SSP America
  • SUNY Alfred
  • SUNY Geneseo
  • SUNY Brockport
  • University of Rochester
  • Xerox
  • Wegmans Food Markets
  • Stew Leonard's
  • The Cornerstone Group
  • Alstom
  • American Red Cross
  • Avon Central Schools
  • Quinnipiac College
  • AXA Financial
  • The City of Brampton
  • Bausch & Lomb
  • Benchmark Sales
  • Blue Cross Blue Shield
  • Boeing Toronto Ltd.
  • Monroe BOCES #2
  • Bruegger's
  • Catholic Family Center of Rochester
  • Charter School for Applied Technologies
  • Flightline Electronics
  • Edward Jones
  • T.C. Services
  • Montana Mills Bread Company
  • Evergreen Federal Credit Union
  • The Peel District School Board
  • The Dufferin-Peel Catholic District School Board
  • Perry Township School District
  • McArdle Ramerman
  • Megellan Realty
  • Newark Central Schools
  • Obrien & Gere
  • Oldcastle
  • Opperheimer Funds
  • Pittsford Federal Credit Union
  • Quality Tolerance
  • Polywheels
  • Rochester Institute of Technology
  • Sear Brown Group
  • St. Pius X Federal Credit Union
  • Saint Stephens Catholic School
  • St. John Fisher College
  • Unity Health System
  • University of Albany
  • University of California Riverside
  • Urban League of Rochester
  • Gladjean Consulting
  • The XLR8 Team
  • West Irondequoit Central School District
  • Lebanon Community Schools
  • Westfield Washington Schools
  • Western NY Computers
  • University of Maine
  • Clarkson University
  • University of Dayton
  • Edison Learning
  • Colgate University
  • Datrose
  • DePaul
  • Academy School District Twenty
  • Dorschel
  • East House
  • Energy East
  • Episcopal Church Homes
  • Fairport Central School District
  • Friendship Schools
  • Gates Chili Federal Credit Union
  • Genesee Community College
  • General Code
  • Grace Community Service
  • Board of Trade of Metropolitan Toronto
  • HEP Sales
  • Highland Hospital
  • Ibero League of Rochester
  • Lebella
  • Lexington Avenue Federal Credit Union
  • Lifespan
  • Lutheran Social Services
  • Manpower
  • Swarm Works
  • Brockport Central School District
  • Hardinge
  • St. Ann's Community
  • Canandaigua Federal Credit Union
  • Realty of Maine
  • SUNY Potsdam
  • Corning - Life Sciences
  • ABVI Goodwill
  • Indiana Perry Township School District
  • Colorado Academy School District Twenty
  • Tampa Saint Stephens Catholic School
  • Pennsylvania State Youth Services



*some conditions apply based on enrolled course/program and space availability.  

  Testimonials

I thought that you did a great job speaking and I just wanted to thank you. Your life was most likely a lot harder than mine. I have been put into foster care 5 tines from when I was three to ...more
Andrew John Streu | student, Bullock Creek High School
"Most people see the world through their eyes. Craig sees the world ...more
Salvatore M. Capizzi | Corporate Executive,
"I want to thank you for coming to Davis college and giving us your ...more
Rebecca Robinson | student, Davis College
"I have received numerous e-mails congratulating me on the success o...more
Anonymous | , London Life
"Your opening one-hour address was one of joy sprinkled with a littl...more
Anonymous | , Engergizer Canada
"You really did a great job of taking some of our key issues and wea...more
Anonymous | , Town of Markham, Ontario, Canada
"A special book (Inner Vision) from a special person, one we can all...more
Jon Saraceno | , USA Today
"Please feel free to use this letter as a reference with any of your...more
Anonymous | , Coca Cola
"You touched their hearts and souls with your ability to 'see' and e...more
Anonymous | , Carlson Wagonlit Travel
"Your humour, wisdom and wit captured my attention and that of the e...more
Anonymous | , Royal Bank
"Craig has proven you can accomplish anything through hard work, ded...more
Wayne Gretzky | Former Professional Hockey Player,
"Craig is more than a motivational speaker, he is an inspiration to ...more
Shawn Daily | General Partner, Edward Jones
"For twelve years I've witnessed the energy and inspiration of Craig...more
Rick Sherman | President/CEO, Fortune Hotels
"Over the years I have had many enjoyable experiences with Craig, fr...more
David B. Skinner | Reginonal Leader, Edward Jones
"Craig captures his audience with an uplifting message of courage an...more
David Glass | Former President and CEO, Wal-Mart Stores Inc.
"For so many people Craig Macfarlane is a torch in the darkness.&quo...more
Dave Anderson | Sports Columnist, New York Times
"I've covered the sports beat for nearly 40 years of my life and wor...more
Howard Cosell
"My clients have consistently and constantly been delighted with Cra...more
Richard Schultz | , The McNellis Company
"I can't tell you what a prvilege it is to know this fella. He stand...more
Paul Newman | ,
"As I've come to know Craig MacFarlane, I'm deeply impressed with hi...more
Evander Holyfield | Former Professional Boxer,
"Craig is truly a 'man for all seasons'. He is more than the World's...more
Mario Andretti | Former race car driver,
"A lot of things that people do in their lives can make a difference...more
Tim Allen | Actor,
"Since 1982, when Craig came to live with my wife and I, I have seen...more
Gordie Howe | Craig's friend and mentor,
"Barbara and I are proud to call Craig a friend. I invite you to mee...more
George Bush | Former President,
"The informal structure allowed for great interaction with the other...more
SJ - major financial services organization
“Great presentations which immediately impacted sales.”
AP- Director of Marketing
“The seminar was fantastic. Moreover, the other attendees were all ...more
Dr. Stephen Moff, Professor of Marketing Pennsylvania College of Technology
"I am finding that the knowledge gained through the P-CRM course to ...more
DK - VP - A major fund raising organization.
"Thank you for the very informative sessions and authoritative facil...more
DM - CEO - a global leader organization in data-driven 1 to 1 marketing campaigns.
" As a great believer in continuous learning, I’ve participate...more
CD - BMO Financial Group

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